The platform is rolling out a new feature that permits them to cut down on the amount of AI-made videos appearing in their streams. This move comes as the company disclosed that it currently hosts over 1 thousand million AI videos.
Testing and Rollout
The update is undergoing trials over the following weeks before a widespread release. This advancement coincides with a rise in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising content creators on a popular video site primarily display AI-generated videos. A considerable share of this content is considered mass-produced AI material, a phrase for substandard, mass-produced content that is often nonsensical or bizarre.
“We know from our community that a lot of users like content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the option to adjust the amount of that, depending on their own choices,” stated a platform representative.
Scale of AI Content
The service announced that there are currently 1.3bn videos on its app labeled as AI-generated. Collectively, over 100 million pieces of content are uploaded to the platform every day, making AI content a limited part of its overall inventory.
Customizing Your Feed
Viewers will be capable of limit or boost the volume of AI-generated videos they view by using the content preference setting in the application and picking AI-made media. Other topics that are already be modified under the tool include politics, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules require users to identify “realistic” AI-made content, and it prohibits harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.
Additionally, the service will henceforth add an artificially created watermark to content produced via its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This step is designed to stop users from attempting to bypass the tagging system.
AI Literacy Programs
The company is also launching a $2 million AI literacy fund for professionals and organizations to develop learning resources about responsible artificial intelligence. This project will assist educational bodies dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, during discussion over proposals to make redundant hundreds of review team members in the United Kingdom. It is expected to eliminate 439 jobs in its trust and safety department in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead stated that people-led review would remain essential, but automated tools can protect employees by filtering out the most graphic content ahead of it gets reviewed by people. The company stated a significant reduction in explicit and harmful content seen by content reviewers over the previous year due to reliance on its AI tools.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”
